Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!) Have you been online later? I suppose so… Was there nothing to bother you, on the thousands of sites dedicated to marketers, or at least claiming to contain […]

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The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern. What really makes your direct mail […]

With summer vacations over and schools back in session, marketing plan “season” is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time. Each Marketing Plan is Unique […]