If your business has limited marketing resources in terms of people, expertise and materials then you might want to consider outsourcing your marketing functions to an independent marketing professional or a marketing and promotions agency. Small businesses, downsized companies, and expanding corporations all have different reasons to outsource. Marketing can be an expensive activity and […]

You have permission to publish this article electronicallyor in print, free of charge, as long as the article is not altered and the resource box is left intact. A courtesy copy of your publication would be appreciated. Send to: marbasics@yahoo.com The number one thing your website must do is have a goal. It doesn’t matter […]

I. Summary of a marketing plan The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales are affected by hundreds of internal and external factors that interact in a difficult way to evaluate. A marketing manager […]

Most of us have heard of the 7 deadly sins: Vanity, Anger, Envy, Lust, Greed, Sloth & Gluttony. But did you know that these could be applied to marketing? In fact learning how these sins can negatively affect your marketing can be a great help. We’ve also come up with an 8th sin, that is, […]