PERMISSION TO REPUBLISH: This article may be republished in newsletters and on websites provided attribution is provided to the author and it appears with the included copyright and resource box. Email notice of intent to publish is appreciated: al@market-for-profits.com. These Four Things Will Make Your Direct Marketing Successful © 2005 Al Lautenslager Direct marketing is […]

Generating buzz through word of mouth will help drive greater sales and from your most important customers. Viral marketing strategies can effectively generate traffic to your website by creating buzz-building campaigns that excite and energize your customer base. However, in order to most effectively execute a successful viral marketing project, it is important to build […]

If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it WORKS! The best way to […]

If you’ve used the Internet at all this year, you’ve probably heard of podcasting. It’s the one word that’s almost guaranteed to come up in discussions of small business marketing, and with good reason too: podcasting has become more and more popular over the past 12 months, and is set to become the most powerful […]