Effective marketing plays a critical role in businesses that are successful. How effectively the marketing plan you develop markets your business, will ultimately determine your degree of success or failure. The key elements of a successful marketing plan are to: 1. Know your customers–their likes, dislikes and expectations. 2. Know your competitors–their strengths and weaknesses. […]

I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can’t Do For You. We’ll start with the positive. Over the years, I’ve had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a […]

Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success. Let’s start off by reviewing the formal definitions of each and then we’ll explain how marketing and advertising differ […]

What can you learn from having conducting effective market research? Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it to target your marketing and fine tune […]