Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I’m going to show you easy methods to make […]

1. For me the most important tip is to write, write every day, 365 days a year. Remember practice makes perfect. 2. Very few authors are published on their first attempt; it’s a hard slog and you’ll often want to pact the whole writing business in. It’s then you’ve got to remember patience and perseverance. […]

By Catherine Franz Great! You finished your piece and now need a headline. Usually headlines are less than ten words and need to be expressed in short, expressive, active words. This provides quick focus and pull in. By waiting until you know what you are ending up with, it will save you time. You can […]

Presentations and seminars become all too familiar in the business world. Jim Speaker is there with the overhead projector and PowerPoint slides-each with four of five points. Hours later the seminar is over. Seminars are informative but can be deadly. Just give me the handout and I’ll read it at home! It takes a dynamic […]