You have a new website, or a new business, or both – or your site isn’t getting the kind of traffic you want and need. How are you going to tell the world about what you have to offer and where to find it? If you have deep pockets, you can start buying ads in […]

Don’t let overwhelm hold you back— follow this expert advice and start writing your promotional article today. As a writing coach, I frequently work with independent professionals who have great ideas for promotional articles, but no idea how to start writing them. Here are the first three of six essential steps to help you get […]

Presentations and seminars become all too familiar in the business world. Jim Speaker is there with the overhead projector and PowerPoint slides-each with four of five points. Hours later the seminar is over. Seminars are informative but can be deadly. Just give me the handout and I’ll read it at home! It takes a dynamic […]

Don’t let overwhelm hold you back— follow this expert advice and start writing your promotional article today. In Part 1, I talked about the importance of planning and structuring your article. Here are three more essential steps to help you make sure your article is ready to go. 4. Avoid clichés (like the plague). As […]