One of the subjects that has been thrown around a lot lately is branding. I guess it is somethingthat I have done for years without realizing it.Yet once I really started thinking about it, Irealized that it is something too many peoplespend no time or money doing. The large companies spend millions doing nothingbut getting […]

The most valuable asset a company has is its Brand. You may laugh, but without an established brand or corporate identity you will have to work ten times harder and spend twice as much money to reach the same level of results as your competitor with a strong Brand. A prime example is Nike. Who […]

Talking about branding is like talking about leadership. There are coaches and courses which purport to “teach” leadership, but as we all sense – that’s why we want so badly to learn it – leadership comes from character and inner qualities. It’s an extension of beliefs and values the person holds and then acts out […]