How executives, salespeople and professional of all types can use personal branding to be more effective and successful. You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included. The Power of a Self Brand By Catherine […]

The 4 C’s of Personal BrandingBy Michelle L. Casto, M.Ed. Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you work with, and can handle economic […]

Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity; it’s every single puzzle piece, fitted into the big picture of your company. From your name […]

Even before you launch your website, you can (and should) beginto use your domain name. Why? Because it is the worlds cheapestadvertising tool and an excellent way to brand your business. How? By using your domain name in your email address and in your signature file. If your email address reads yourname@aol.com or you@bell.com – […]