Today’s Quick Tip answers the question “What is advertising?” “Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to itsactual sales.” – Claude Hopkins, one of the early masters of advertising and author of My Life in Advertising and Scientific Advertising. This #1 issue of Copywriting […]

Discusses t he brief history of online advertising through specific ad strageis and discusses where online advertising is headed. Is there such a thing as “traditional” online advertising? If there is, it started with banners, moved to FFAs, took a step backwards with SPAM, a hard right with classified advertising and then shot forward with […]

In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he’ll start talking about.) Much of that reputation comes from […]

As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the […]