Top 5 Mistakes In Ezine Advertising By Alessandro DeBarros Ezine advertising has been glorified by experts the world over as the last refuge for the little guy/gal to make a buck online. Well, I hate to deliver bad news, and please don’t shoot the messenger, but there are some draw backs to ezine advertising and […]

In 1997, the Food and Drug Administration relaxed the rules for drug advertising on television and radio. Since that time, the airwaves have been flooded with commercials for all sorts of drugs. Some of them are vague, with a simple “Ask your doctor if drug x is right for you”; others spell out what the […]

(c) Jim Edwards – All Rights reserved http://www.thenetreporter.com ===================================== As the Internet continues to populate with websites trying to turn a buck, two drastically different schools of thought have developed on how to advertise online – “Push” and “Pull.” “Push” advertising involves the use of “in-your-face” advertising tactics such as pop-up windows and direct email. […]

Today’s Quick Tip answers the question “What is advertising?” “Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to itsactual sales.” – Claude Hopkins, one of the early masters of advertising and author of My Life in Advertising and Scientific Advertising. This #1 issue of Copywriting […]