Advertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace. But its not simply advertising that evolves. Consumers and consumer behavior are changing too. As we look at the future […]

The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The […]

What is the most-read advertising medium when traveling? It is not the map. And definitely not the newspaper. It is the one they called the Brochure. Brochures have become considered the “gem” of the advertising world. What added to the interest of brochure is that not only did they serve as guide for those who […]

The long term benefits from pay per click advertising. Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. […]