Company branding is one of the most important components of your marketing plan, particularly when you are making an effort to establish your company’s position in the marketplace. Identity, differentiation, and reputation are all part of the company branding package. How people perceive your company largely relates to how effective you brand is and how […]

Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting. Pharmaceutical industry branding is immature compared with the consumer and business-to-business segments—but that is largely by choice. For decades, a pharmaceutical company’s brand success formula was simple: discover a drug that […]

If you’ve been online long, you’re sure to have seen many “gurus” give their ideas about branding. However, much of what you read simply isn’t true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good. […]

From the e-mail I’ve been receiving lately, it’s clear there is a lot of confusion surrounding the topic of online branding. Nike, Coke-Cola, Budweiser, McDonalds, Levi’s, Amazon.com… these are the branding masters. Now the question is, HOW CAN YOU MODEL THEIR SUCCESS? These days, online branding is being preached as one of the big “Do […]