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When I first heard of backlink advertising networks, I have to admit I was more than a bit skeptical. Of course backlinks are probably the most important tool in the search engine optimization kit, but buying or acquiring backlinks in an unnatural way has always been something Google and other major search engines do not […]

How do you know when your advertising dollars are being well spent? Effective Advertising How do you know when your advertising dollars are being well spent? First, let’s expose two of the most common fallacies about advertising. Number one is that good advertising magically generates so many leads you have trouble keeping up with them. […]

DIY SEO prt 3 Advertising The next part of our campaign is the advertising bit, having a site that no-one can see is like having a shop with no windows or doors, everyone will shop elsewhere as they don’t know what you have to offer. We have dealt with the tags so the search engines […]