Category: Archive

Cross Cultural Advertising

Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something. Hans Magnus Enzensberger Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of […]

Digital Advertising

Business establishments are busy places. People rush here and there. They are either waiting in line at the concession or in the lobby at intermission. Merchants try to attract customers using different kinds of advertising materials, static posters to be specific. How long will they look at these posters and get jaded? How can your […]

Direct Mail Advertising: A Key Ingredient For Successful Bus

Direct Mail Advertising: A Key Ingredient For Successful Business Growth By Keturah Whitaker In today’s highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for increased customer traffic, expansion and growth. A highly effective marketing tool that will dynamically promote your business is direct mail […]