Advertising Ideas for office cleaning business Even if you have built an ultra efficient state-of-the-art home office, polished your image with the finest of Armani suits, equipped yourself with the newest cell phone, PDA and laptop, and drafted the most exemplary of business plans, you are not going to go anywhere in the business world […]

How You Can Make Advertising Pay Big Dividends (source: www.chetholmes.com) McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it’s market or community. The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined. The fact is, […]

The previous article examined some of the basic ideas involved in advertising. We looked at why a company may want to advertise, the factors involved in choosing a suitable venue and the costs and time involved. We also explored some of the practicalities to consider and how to research your potential venue. Once you’ve chosen […]

Being the Public Relations’ Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, but informative and entertaining as well. While we offer a broad array of alternative healing arts’ schools, I wanted to explain exactly how successful marketing can […]