by Karon Thackston © 2001http://www.ktamarketing.com When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway? Rob Frankel […]

Internet Brandingby H. Vanoy Barton In the beginning there was traffic. It was easy to come by in 1993. Publish a web site and the entire web world would know about it and visit within a month. In fact in the days of yore one could visit every site on the Web. I know. I’ve […]

Branding Affiliate websites is an area that is creating a lot of money for many larger companies that offer affiliate programs. This is how it works you sign up as an affiliate and choose a template that has the look at feel that you like and your identity is promoted while the hosting company remains […]

Online marketers are busy mapping that magical space where the overlap between real life and the internet is at its most poignant. Where else would they be looking than where real people are actually s p e l l i n g out what they are planning to buy – searches on the web? Every […]