Category: Archive

Experience Branding” ? How to Survive as an Online Retailer

“Are You Experienced?” asked guitar player Jimi Hendrix 35 years ago. Jimi wasn?t talking about e-commerce ? but his question is appropriate to today?s economic climate. These days many retailers, including online retailers, are discovering that their business suffers if they do not implement an “Experience Branding” strategy. What is that? “Experience Branding” is a […]

Immere Branding Guide VOL 1

THE BUSINESS OF BRANDING Good branding is vital to the long-term success and growth of your company, however, branding concepts are often poorly understood. For this reason Immere have put together a few simple ideas for consideration when branding is on your company agenda. BRANDING ….. WHAT IS IT? Branding is much more than the […]