Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean. Here’s the situation: I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. None of […]

Branding for Profitscopyright 2002 Pavel Lenshin General meaning of the Brand is quite abstract. In short,brand is the image of your product, if we speak aboutproduct branding and/or the image of your company if we dealwith corporate branding or, in case with one man business,brand of personality. Since the majority of online venture start-ups arerepresented […]

I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with “internet” or “web” or “digital!”You can’t have a conversation today for more than five minutes withoutsome marketing type throwing in a line about brand building! Branding […]

When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things. A more concrete definition of branding is the response that people have when they think about your business or company. The […]