There are many forms of advertising nowadays. There’s popups and popunders, banner advertising, text ads, search engine optimization and pay per click search engine advertising. In every marketing plan, pay per click search engines is the foundation for every home based business owner. Pay per click search engines work by allowing online advertisers the ability […]

One of the more frightening realities of business is that in order to make money, you often have to spend it first. For independent software developers, the costs of doing business are usually very low. There are often no expensive offices to purchase or lease, a limited amount of hardware to buy and maintain, and […]

Hint: don’t send send your online advertising traffic to your homepage. How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web. You won’t read about this phenomenon in books or articles on general principles of advertising or direct marketing. In […]

There are pro’s & con’s to both Pay-Per-Click advertising and optimizing for natural search engine traffic. PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote […]