Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. It’s a revolution of sorts and small and home business owners […]

One of the more frightening realities of business is that in order to make money, you often have to spend it first. For independent software developers, the costs of doing business are usually very low. There are often no expensive offices to purchase or lease, a limited amount of hardware to buy and maintain, and […]

Hint: don’t send send your online advertising traffic to your homepage. How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web. You won’t read about this phenomenon in books or articles on general principles of advertising or direct marketing. In […]

There are pro’s & con’s to both Pay-Per-Click advertising and optimizing for natural search engine traffic. PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote […]