MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles’ Heel? by Joel Walsh Privacy advocates, bloggers, and many people’s own low tolerance level for creepiness may damage not just the advertising program but MSN itself. MSN PPC Advertising Demographic & Behavioral Targeting Features Overview The coolest thing about the new MSN PPC advertising […]
Category: Advertising
MSN PPC Advertising Network Finally Debuts
MSN PPC Advertising Network Finally Debuts MSN is launching its own PPC advertising program with new demographic and behavioral targeting features in France and Singapore in mid-late 2005. 2005-03-17 Joel Walsh MSN PPC Advertising Long-Awaited Debut Announced You probably already know that there are really only two major players in the world of PPC advertising: […]
Offline Advertising for Online Companies
The goal of any business should be to reach the most amount of people possible with the right message at the right time and for the right reason. Many people with online companies are missing out completely when all they do is networking, search engine optimization, and some scattered direct mail to small amounts of […]
Online Advertising for Dummies
Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television, radio and outdoor advertising. ItÂ’s a revolution of sorts and small and home business owners […]