Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something. Hans Magnus Enzensberger Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of […]

It’s not just the cost of a product that is on the customer’s mind. Customers want to save money. They know that if they save a dollar, that’s another dollar still hidden in their pocket. All though there are still a big percentage of shoppers who do not utilize coupons, it certainly brings attention to […]

Direct Mail Advertising: A Key Ingredient For Successful Business Growth By Keturah Whitaker In today’s highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business for increased customer traffic, expansion and growth. A highly effective marketing tool that will dynamically promote your business is direct mail […]

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