Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited? Plenty! The following methods are some of the best and cheapest ways to promote your business online. -Start An Ezine That’s right! Start your very own […]

One of the mistakes most often made, is not looking at your product or service announcement from the point of view of your customer. Stand back and look at what you are offering, how can you present that service or product in such a way that it will appeal to you. If you are offering […]

Contrary to the beliefs of some, advertising for web and print are very different. Converting print ads for use on the web is very tricky. What has been very successful on paper may have no impact at all on the screen. When I am asked “How do I convert my print ads to web?” my […]

Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but somehow it does something. Hans Magnus Enzensberger Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of […]