Advertising is expensive. PR is often low cost or free.Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a press release from your company every week learn to ignore anything […]

Okay, we know we all need to pay the bills. I know that many of us want toget traffic to our web sites. And some of us just want to make enough moneyto pay for our costs so that this thing we love to do is free. But, come on, that doesn’t mean you should […]

Search engines are by and far the largest supplier of traffic toyour web site. Moreover, its targeted, meaning the visitors thatarrive at your site were looking for information that you aredelivering. At least this is the goal of the search engines: todeliver high quality results to web surfers. Recent major changes in Google, Yahoo and […]

Pharmaceutical giant Bristol Myers Squibb has announced that they will suspend direct-to-consumer advertising for their prescription drug products for a year. This comes in the wake of the well-publicized withdrawals of Merck’s Vioxx and Pfizer’s Bextra, two non-steroidal anti-inflammatory drugs (NSAIDs) that were voluntarily withdrawn from the market recently. Studies showed that they increase the […]