There’s hope for the ‘little guys’ in the
search engine ranking game, even if they
can’t tell the difference between the title
and keyword meta tag!
You can achieve high rankings for important
keywords simply by applying certain rules
that stand the test of time and even
technology…and the number one rule is
really to…
…Help the search engines provide relevant
search results!
How do you do this? I’ll reveal the
‘secrets’ soon.
While I’m far from being an SEO (Search
Engine Optimization) expert and am just
sharing experiences here, I’ve achieved
some phenomenal results by following these
basic rules and without resorting to
‘tricks’. Importantly, these are rankings
that last.
– side note –
I’m not suggesting you shouldn’t learn
about SEO or use genuine software that
helps, in fact you should.
To learn about SEO, some sites you can
check out:
http://www.selfpromotion.com : shows you
how to construct your webpages and submit
them to hundreds of search engines and
directories absolutely FREE.
http://www.searchenginewatch.com :
everything you need to know related to
search engines.
For software to facilitate your website
positioning, this one’s the best:
http://www.turnkeymoney.com/te.htm
– end side note –
For example (at this time of writing), here
are my rankings for
http://www.Marketing-Make-Money.com in
Yahoo alone (remember these are extremely
competitive keywords):
‘Make money online’ | rank: #1 of 33.9
million sites Proof:
http://tinyurl.com/2wtr9
‘Make money’ | rank: #27 of 85.4 million
sites Proof: http://tinyurl.com/35cc3
‘Web marketing’ | rank: #4 of 113 million
sites Proof: http://tinyurl.com/yv8de
‘Web marketing tips’ | rank: #6 of 10.2
million sites Proof:
http://tinyurl.com/388a6
How did I achieve such incredible rankings
without being some SEO guru or even
obsessively optimizing my site?
Recall the number one rule? It’s to help
the search engines provide relevant search
results.
Now I honestly believe there are only two
MAIN things which support this rule and in
the process, reward your website with the
high rankings you desire.
These two things are Keyword Rich Content
and Targeted Back Links which we’ll talk
about later…
Here then are 7 powerful secrets you can
use to model your website after to explode
your high search engine rankings!
Step 1: Determine Highly Searched Keywords
Determine highly searched and targeted
keywords/keyword phrases related to your
site and put them into a list. Here’re the
tools to use:
http://instantmarketingsecrets.com/keyword.htm : compares results of keyword searches
from Overture and Wordtracker and displays
them side by side.
http://smtek.info/cgi-bin/keywordtool.cgi :
allows you to find relevant hot keywords
with a single click…very cool very useful.
http://www.goodkeywords.com : excellent
software to find targeted keywords in
Overture and various other engines.
Step 2: Register Keyword Rich Domain Names
While there’ve been contrasting arguments
about whether having keywords in your
domain helps, I strongly feel it does. The
same goes for dashes between words in the
domain.
Use these to source for domain name ideas:
http://www.nameboy.com
http://www.deleteddomains.com
You can also register your domains for
peanuts per year here:
http://www.namecheap.com
http://www.registerfly.com
Step 3: Use Your Targeted Keywords In Your Copy
Use the list of keywords in step 1 within
your website copy, especially in the title,
headline and first paragraph. The important
thing is to make them flow smoothly within
the context of the copy so prospects will
not find it weird.
Step 4: Insert Keyword Rich Relevant Content
Next, build up your site’s content with
relevant topics containing your keywords.
Don’t worry, here are some ways to get
instant content:
– Posting suitable articles that contain
your keywords. These can either be your
own or from article directories like
http://www.ezinearticle.com ,
http://www.goarticles.com or
http://webpronews.com
– Posting newsletter issues in an archive
online if you write any
– Do reviews and commentaries on related
products and services in your market as
content
Step 5: Aggressively Acquire Targeted Back Links
This is the second most important (some say
it’s the first) factor to note after
targeted and relevant content.
Get as many good quality incoming links
from other sites as you can, believe me,
this will really make a huge difference to
your rankings. These links should come from
sites in your market and preferably those
with high PageRanks of 5 and above.
Use http://www.webmasterbrain.com/prog/ to
search for sites with top rankings in
Google for your specified keyword/keyword
phrases. It also reveals their individual
PageRanks next to their listings.
An excellent resource to check PageRank can
also be found at http://rankwhere.com.
Alternatively, you can download Alexa
toolbar from http://ww.alexa.com as it also
shows Alexa traffic ranking for any site.
This is very useful for seeking high
traffic link partners.
If you are looking for mind-blowing linking
strategies and tricks, the best guide I’ve
ever seen must be “Power Linking 2:
Evolution” at:
http://www.turnkeymoney.com/powerlink.htm
Step 6: Hand Submit Your Site To The Top
Directories and Search Engines
There’s no point in using those ‘submit to
millions’ services as only a few search
engines really matter.
Using those services may actually cause
your site to be penalized by these major
engines.
In fact if you’ve done enough important
reciprocal linkings, you don’t even need to
submit your sites as spiders which crawl
your link partner sites (already indexed)
will pick up your link easily.
However, if you must submit, do it by hand
at these directories and search engines
here:
Ask Jeeves: http://tinyurl.com/467y
LookSmart/Zeal: http://tinyurl.com/2uzan
Mama: http://tinyurl.com/38gdb
Open Directory: http://tinyurl.com/2jk82
Google: http://tinyurl.com/hlzz
Yahoo: http://tinyurl.com/fq32
All The Web: http://tinyurl.com/2hq24
Inktomi: http://tinyurl.com/26cgu
Step 7: Tune Your Site For Maximum Optimization
The final step would be to constantly
monitor and analyze your website traffic
against rankings. This is so you can review
and tweak for further improvement in your
rankings.
I hope this article will prove highly
useful to you. Do not be scare away by SEO,
it’s simple once you follow the above
system. While these steps are not
everything you can do, it’ll be enough to
get your site ranked very well for the
targeted keywords you chose.
Again, remember the number one rule of
giving relevant content and establishing
good back links. Help the search engines
provide relevant results for their
customers and your rankings will
automatically skyrocket to the top!
About the author:
(c) 2004 Ewen Chia All Rights Reserved
http://www.marketing-make-money.com
“Download $6,997 and 117+ hours worth of
rare marketing audio recordings, exclusive
interviews and 5,673+ pages of word-for-
word marketing transcripts FREE!”
http://www.InstantMarketingSecrets.com